LO1: Task 1: KTA3: Research Hallam FM

Broadcast in SouthYorkshire and Northern Midlands

Contemporary hip Radio

Genre played - Adult contemporary 

Presenters: 

Becky Hayes

Big John

Ed Neil

Jk & Joel

Hallem Fm's competition:

Capital Fm

Real Radio

Radio 1!

Peak Fm

BBC Sheffield 

Rotherham Fm

Bauer Media uses Rajar figures to collect its listenership for all of its stations. It is even more important to get accurate local figure because it is tougher to sell advertising space on local radio. 

Rajar stands for Radio Joint Audience Research and is the official body in charge of measuring audiences in the Uk. It is jointly owned by the BBC and the RadioCentre of the commercial sector. 

There are currently approximately 310 individual stations on the survey and results are published every quarter.

BBC stand for British Broadcasting Centre, "all output must be to inform, to educate and to entertain." 

Stats: Women 54% - 46% Men

         361,000 people a week viewers

         28% commercial Market Share

         25 - 45 Target age

         37% ABC1 listeners 

Hallam FM have revolutionised since Bauer bought them, and have sponsored both Sheffield Football clubs at the same time. 

Hallam are part of Bauer's Place Portfolio.

We can listen to Hallam Fm on a variation of devices by simulcast!

  -Radio

        -Freeview

    -Internet

     -Podcast

-App

Technological Conversions have allowed us to access the range of media products via technology.

Radio has become more since the introduction of Technological Conversions.

DAB - Digital Audio Broadcasting

Hallam FM shows:

Big John At Breakfast