LO1: Task 1: KTA3: Research BBC Radio Sheffield

Target Audience:

This radio station broadcast to a total survey area of 1,291,000 adults (aged 15+).

The Audience Reach:

It's listened to by 255,000 people (20.%) each week. The radio reaches South Yorkshire and North Derbyshire, including the city of Sheffield, plus Rotherham, Doncaster, Barnsley, Chesterfield and surrounding areas.

Market Share:

In its area, it had a 7.3% market share.

In the UK the term "public service broadcasting" refers to broadcasting which is intended for the public and will benefit the audience rather than for purely commercial concerns. The communications regulator Ofcom requires that certain television and radio broadcasters fulfil certain requirements as part of their licence to broadcast.

Toby Foster At Breakfast

Every Weekday Morning from 6:30am-9am

Rony Robinson

Debates the issues of the day every weekday from 12-3pm. 

        

LO1: Task 1: KTA3: Research Hallam FM

Broadcast in SouthYorkshire and Northern Midlands

Contemporary hip Radio

Genre played - Adult contemporary 

Presenters: 

Becky Hayes

Big John

Ed Neil

Jk & Joel

Hallem Fm's competition:

Capital Fm

Real Radio

Radio 1!

Peak Fm

BBC Sheffield 

Rotherham Fm

Bauer Media uses Rajar figures to collect its listenership for all of its stations. It is even more important to get accurate local figure because it is tougher to sell advertising space on local radio. 

Rajar stands for Radio Joint Audience Research and is the official body in charge of measuring audiences in the Uk. It is jointly owned by the BBC and the RadioCentre of the commercial sector. 

There are currently approximately 310 individual stations on the survey and results are published every quarter.

BBC stand for British Broadcasting Centre, "all output must be to inform, to educate and to entertain." 

Stats: Women 54% - 46% Men

         361,000 people a week viewers

         28% commercial Market Share

         25 - 45 Target age

         37% ABC1 listeners 

Hallam FM have revolutionised since Bauer bought them, and have sponsored both Sheffield Football clubs at the same time. 

Hallam are part of Bauer's Place Portfolio.

We can listen to Hallam Fm on a variation of devices by simulcast!

  -Radio

        -Freeview

    -Internet

     -Podcast

-App

Technological Conversions have allowed us to access the range of media products via technology.

Radio has become more since the introduction of Technological Conversions.

DAB - Digital Audio Broadcasting

Hallam FM shows:

Big John At Breakfast

LO1: Task 1: KTA2: Examples of Independents

LO1: Task 1: KTA2: Examples of Conglomerates

Companies owned by News Corp:

                

LO1: Task 1: KTA1: Key Terms - NRS - Bauer

Ownership:Bauer Media is a division of the Bauer Media Group, Europe's largest privately owned publishing group. The group is a worldwide media empire offering over 300 magazines in 15 countries.
Production: The process of making a media text.
Distribution: -The process of getting a media text to the audience.
                     -This includes the marketing/promotion and advertising of the product as well as the                 physical distribution or broadcasting of the text.
Analog: non digital (old media)
Exchange:The process of t=an audience 'consuming' a media text, i.e. listening to a radio show, watching a TV programme etc. It also includes the ways in which audiences 'read' a text... The ways in which audiences use that text for their own purposes.
Media Conglomerates: a company who owns a large number of smaller companies (subsidiaries).
Cross Media Conglomerate: own different style media companies, owns radio, TV, newspaper, magazines, etc.
Operating Models: The individual departments of the brand work together, for example the script writers include 'on Hallam FM' onto the end of Big John at Breakfast to promote the brand and the show.

NRS - national readers survey
This categorises certain people into different groups depending on their; job, family, income.

ABC'1s -

It's important that companies advertise their product to ABC1's because they are the most advantageous  part of the audience to sell their audience to advertisers as these people have the most disposable income. 

Bauer's main competitor is a German publishing company and is the biggest publishing group in the UK. Bauer reach a third of the populaton by some kind of advertising. 

Bauer's reach 70 % of all 15-24 year olds in the UK at any time.

5,567,000 15-24 year olds.  

53% of Bauer's audience are ABC1's. Therefore Bauer's products target a mass audience. 

Uk population is 62,641,000 - almost 9,000,000 people in the UK listened to a Bauer radio station in the last week, 18% of the population.

The main competitor to Bauer Radio is Capital FM who are owned by a British company Global Media. 

Global Media own Heart stations and have recently taken over the Galaxy brand, calling it Capital Fm.

The other major competitor  for the target demographic is BBC Radio 1 and the local BBC stations.

Audience Reach - 

The number of audience members who are capable of receiving a media message.