LO1: Task 1: KTA1: Key Terms - NRS - Bauer

Ownership:Bauer Media is a division of the Bauer Media Group, Europe's largest privately owned publishing group. The group is a worldwide media empire offering over 300 magazines in 15 countries.
Production: The process of making a media text.
Distribution: -The process of getting a media text to the audience.
                     -This includes the marketing/promotion and advertising of the product as well as the                 physical distribution or broadcasting of the text.
Analog: non digital (old media)
Exchange:The process of t=an audience 'consuming' a media text, i.e. listening to a radio show, watching a TV programme etc. It also includes the ways in which audiences 'read' a text... The ways in which audiences use that text for their own purposes.
Media Conglomerates: a company who owns a large number of smaller companies (subsidiaries).
Cross Media Conglomerate: own different style media companies, owns radio, TV, newspaper, magazines, etc.
Operating Models: The individual departments of the brand work together, for example the script writers include 'on Hallam FM' onto the end of Big John at Breakfast to promote the brand and the show.

NRS - national readers survey
This categorises certain people into different groups depending on their; job, family, income.

ABC'1s -

It's important that companies advertise their product to ABC1's because they are the most advantageous  part of the audience to sell their audience to advertisers as these people have the most disposable income. 

Bauer's main competitor is a German publishing company and is the biggest publishing group in the UK. Bauer reach a third of the populaton by some kind of advertising. 

Bauer's reach 70 % of all 15-24 year olds in the UK at any time.

5,567,000 15-24 year olds.  

53% of Bauer's audience are ABC1's. Therefore Bauer's products target a mass audience. 

Uk population is 62,641,000 - almost 9,000,000 people in the UK listened to a Bauer radio station in the last week, 18% of the population.

The main competitor to Bauer Radio is Capital FM who are owned by a British company Global Media. 

Global Media own Heart stations and have recently taken over the Galaxy brand, calling it Capital Fm.

The other major competitor  for the target demographic is BBC Radio 1 and the local BBC stations.

Audience Reach - 

The number of audience members who are capable of receiving a media message.