Hallam Fm, the radio station for South Yorkshire owned by Bauer Media a cross conglomerate company, started in October 1974. My targeted show is Big John at Breakfast, the show is designed specifically for people who get up early for work and school as they are update their listeners on weather and traffic news after each add break. The show is aimed at families and family life as the presenters have a relaxed tone which is informal to the viewer making them feel comfortable when listening. The audience demographic of Big John At Breakfast is 37% ABC1's. The reason for the percentage of this being so low is because South Yorkshire receives an average income below the national average. Big John has an average of 54% female and 46% male listeners because a higher part of the population listening to the show are Women participating in school runs.The average age of listeners is between 25-46, this is because the choice of music and the topics discussed on the show appeal mainly to the older generation. Therefore the genre of the show is Adult contemporary. The show is available to listen to in multiple ways such asAnalogue, internet and applications for smart devices.
There are four main presenters on the Big John @ Breakfast show Big John, Janine Jones, Producer James, Alex Richardson (weather). All the presenters get along therefore the show appeals to families as they have informal discussions over topics that have been in the news recently and the fact that each presenter is so individual makes the discussions more interesting to the viewer as they all have their own opinions.All the presenters are local therefore are aware of local issues which helps the listeners relate to the presenters, another reason why the show appeals to family life.
At the beginning of the show there are four; 30 second commercials with a variation of topics from food franchises to car dealerships. The variation is needed to appeal to different types of people in the audience. One of the advertisements is from the South Yorkshire police department about drink awareness specific to people aged 18+. All shops who advertise on the station are local to create more business and local income. After the advertisements it goes straight into music - Avicii Wake Me Up - the choice of music played on the show contributes greatly to the subculture of listeners as it plays mainstream chart music that generally people of all ages can enjoy.
Throughout the show they have daily questions, for example "79% of men in South Yorkshire lie to their partners about what at Christmas?" These questions are aimed to the listeners and the listeners responders are required. When people call in with an answer and it is played live on the air, this is an example of a Vox Pop on the show. After the question is read the presenters have a casual discussion over what they think the answer could be along side reading out people who have texted their answers in who are right or wrong, engaging the audience and creating a relaxed tone to the show appealing to the targeted audience of families.
The main topic in the news which the repeat roughly every 10 minutes has a variation of topics to interest the different viewers such as: Football and traffic, which are light topics. However to finish the news they say the bigger stories happening nationally which interest the majority of the listeners. Also in the news they include things which aren't particularly news, but fun facts about things that have happened recently mainly including celebrities which brings up more discussions between the presenters for example "One Directions new album has become the highest selling album of 2013". This appeals to the younger generation of people listening, especially the young children in the car on the way to nursery/school. Also they talk about TV shows which would interest the higher majority of the female viewers.
Songs played through out the show:
Emeli Sande - Lift
Killers - Somebody told me
Little Mix - More
Rudimental - Feel the love
Beyonce - Crazy in love
Robin Thick - Blurred Lines
Presenters: (8:30am-9am 25.11.13)
- Big John
- Janine Jones
- Producer James
- Alex Richardson (weather)
Jingles:
- Big John At Breakfast
- News
- Hallam FM, on Twitter, Facebook.
- This is Hallam FM
- Text Hallam your message 63103
Adverts: (aida marketing)
- Crystal Peaks
- Lyods Bank
- Flu Camp
- Outlook.com
- Subway
- TomTom
- Asons Solicitors
- South Yorkshire Police
- Kiddie Care
- DFS
- Vodafone
- Meadow hall
- Wustor
- Thompson Travel
Music:
- Duke Dumont
- Lorde
- Olly Murs
- John Newman
- Pulp
Vox Pops:
- Caller about traffic news
- Police women talking on news
Discussion topics:
- Toy Story 3
- Angelina Jolie & Brad Pitt, £12,000,000 island
- Traffic news
- Hallam FM party live
- Local News
- National News
- Sports
- Weather
Competitions/Sponsor Comps:
-
Local Events Sponsored by Station:
- Collecting toys for under privileged children in South Yorkshire
