In this vlog I'm going to be teaching you
about my local radio station, Hallam FM. Hallam FM is a subsidiary
owned by cross-media conglomerate company Bauer Media. Hallam FM
broadcast in South Yorkshire and the North Midlands. Their genre of
music is adult contemporary. It is the number one commercial station for
the people of South Yorkshire. It was launched in October 1974.
Hallam FM is part of the Bauer Place portfolio. It is financially
successful as it is funded by Bauer which is a multi-million pound
conglomerate. We asked some members of the UTC their opinion on Hallam
FM. Big John @ Breakfast has an audience demographic of 41% ABC1
listeners. This is a low percentage for Bauer as a conglomerate as
South Yorkshire is classed as a deprived area meaning the average income
is below national average. 51% of their listeners are female whereas
49% of their listeners are male. This is because a high percentage of
women participate in the daily school run. The average age of listeners
is 25-45. This is because the content and music choice is more
appealing for adults.
" I think my favorite show on Hallam FM is probably; Big John at Breakfast."
"Yeah, i really like Big John at Breakfast"
"What times it actually on till?"
"I think it starts at 6"
"6?!"
"Yeah and it finishes at 9"
"Who listens to that?"
"generally people getting up early and people going to work"
"owh yeah, i really like Big John"
"Who are the other presenters on it?"
"Jennine and producer James"
"You cant forget Alex the weather man"
"owh yeah, they have such a laugh i really like listening to them"
"I can really relate to what they're on about"
"Yeah they really make my day."
In order to
understand why the public feel so emotionally connected to Hallam FM, we
decided to analyze a podcast from Big John at Breakfast. The show aired
on the 2nd of December 2013. As the show is 3 hours long we
specifically looked at 6:40 am until 7:10 am, we chose this section
because it is the peak time of the show. The show begins with four
local, regional and national adverts.
*subway add*
The first is
subway; which is promoting their new low calorie range, this appeals to
every listener but mainly to people wanting to lose weight or keep fit.
Perhaps listeners on a morning run or workout listening to the station.
This is a national advertisement as there are subway stores through out
the country.
*South Yorkshire police department add*
The second advert
is from south Yorkshire giving a festive awareness campaign given to
listeners aged 18 and above. This is a local and regional advert used to
advertise to members of the community to stay responsible this
Christmas.
*Burrows Cars add*
The third advert
is by burrows; a local car company located in Sheffield. This local
company advertises their business aiming to create more custom to those
with car problems and who are interested in buying a new vehicle.
*Gravity add*
The final advert
is an international adverts showing the new Hollywood blockbuster
Gravity. This is being advertised as there are a number of cinemas
located around South Yorkshire which people may regularly visit, or
those who fancy a day out. Advertising films which are being shown in
local cinemas increases local economy. Next 'Wake Me Up' by Avici is
played.
*Song*
This song is a
mainstream dance anthem which is currently in the charts, meaning a
variety of people will be familiar with it. The song is very upbeat
meaning it will generally put people in a good mood in a morning when
hearing it.
*Big John clip*
Big john
informally makes the listener feel like he is speaking directly to them,
connoting friendliness. He continues predicting the weather forecast
for the day and constantly reminding people of the time. This is helpful
to this listener especially if they're getting ready while listening as
it will help them choose appropriate clothing for the weather that
day.
*Question clip for active audience*
This question is
relevant to the population of male listeners. Also because there is a
low percentage of male listeners it is important that they are just as
involved as the female listeners. We asked the question to some people
in the UTC to see their responses.
*clips of responses*
He finishes the
section with another song. Although this sounds long and complex, the
dialogue only lasts for roughly 3 minutes. This is to ensure that the
listeners stay engaged. Then Naught Boi ft. Emili Sande is played.
*song played*
This song is
upbeat but subtle again creating an easy listen first thing in a
morning. A Vox pop is used when Big John rings up listeners who have
correctly answered the repeated question. And instantly gives away free
cinema tickets in time for Christmas.
*example of Voxpop*
Heat showbiz is mentioned to show the Bauer portfolio and advertise it self. This is an example of cross branding cohesion.
Upgrades:
No comments:
Post a Comment