LO1: Task 1: KTA3: Research Sheffield Live Radio

93.2 FM

Sheffield live is an independent radio station, i.e it is not owned by any other company.

It is a community Radio Station, Part of (PSB) Public Service Broadcasting.

Ofcom- Office Of Communication  

community radio station: small scale, not for profit, operated for the good of the members of the public, or to particulate communities and in order to deliver social gain.

1. Community radio stations must provide a service for underserved groups.

2. They must facilities discussion and expression of opinion within the community served.

3. they must provide education to people not employed by the station.

4. Must help strengthen the community served, having a great understanding of its characters and their individual needs.

Awarded a license by Ofcom to operate as a community radio station because it follows the regularities.

Sheffield live content cannot cross over with mainstream radio.

11% reach weekly listening

32,000 adults tune into Sheffield Live every week.

Target Sample Area:

Central 

Nether Edge

Broomhill

Crookes

Walkley

Burngreave

Manor

Arbourthorne

Darnall

Gleadless

Music:
Reggae
Jungle
Asian pop & Traditional
Latin
African
Dance
Indie Pop

Broadcasting Act (1990) and the Community Radio Order (2004) stated that community radio services cannot gain more than 50% of running costs from one source advertising or on-air sponsorship.
Ofcom charitable amount of funding through it's Community Radio Fund.
Sheffield Live accesses this fund and in 08/09, for example gained £15,000 grant to fund the wage of a Business Development Manager.
Primarily runs on Analog Technology
Available to stream off the website also
Simulcasting and Podcasting Available